What is the psychology of color? What does your favorite color say about you? When used in branding, do the colors mean something, or are they simply aesthetically pleasing?
The psychology of color is fascinating. Different colors evoke different emotions, and when used in branding, the colors chosen say something not only about the brand itself but also about the owner of the brand.
Origin Dental Wellness spent a significant amount of time determining the colors for the practice. The primary colors of lavender and green were chosen intentionally.
The Meaning Behind Lavender
The choice of lavender began with the fact that lavender is the color of dentistry. When I graduated from dental school, my graduation gown had beautiful velvet lavender stripes on the sleeves. The color purple is also associated with royalty – I absolutely felt like royalty wearing that gown.
Purple also signifies wisdom, independence, dignity, and creativity – all characteristics that make an exceptional dental practice. We at Origin Dental Wellness feel that we have an exceptional dental practice, and the color of lavender is a reflection of who we are.
Why We Chose Green
The color green was chosen for many reasons. It is the color of nature, symbolizing growth, harmony and freshness. These are all qualities that reflect our practice.
Green also symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. These are all values that we strongly believe in. And very exciting to us, the color green symbolizes healing.
It is important to us that everything related to Origin Dental Wellness reflects who we are and what we are about. There is power in a name. But there is also significant meaning in the colors associated with the name. We are honored to have the badge of the Origin Dental Wellness logo be such a significant representation of us.
